THE FORM BLOG
Insights from the world's first
Digital Assistant for the Frontline.
Your marketing budget is approved, your planograms are built, and your trade promotions are funded, but somewhere between headquarters and the shelf, execution breaks down. For many Consumer Packaged Goods (CPG) brands, the reality in-store remains a blind spot. Manual audits, paper forms, and delayed reporting make it difficult to know whether products are available, […]
Beer/Wine/Spirits
In the alcohol industry, the line between on-premise and off-premise shapes everything—from how products are distributed to how they’re displayed, priced, and sold. Most brands and distributors understand the distinction, but far fewer have figured out how to execute consistently across both channels at once. That gap between strategy and in-market reality is where your […]
GoSpotCheck by FORM
A shopper walks into a grocery store for pasta and leaves with tomato sauce, parmesan, and a bottle of red wine they didn’t plan on buying. That’s not an accident. It’s cross-merchandising working exactly as intended. But the strategy is only as good as its execution. In reality, secondary displays get moved, dismantled, or restocked […]
GoSpotCheck by FORM
Every grocery store is a carefully engineered decision-making environment. The width of an aisle, the height of a shelf, the product sitting at eye level as a shopper rounds a corner—none of it happens by accident. Product placement in stores is one of the most powerful and most underleveraged levers available to grocery store owners […]